Markup and margin calculator
Markup and margin are easy to mix up. Enter your cost and either your price or the margin you want.
Markup vs margin
Markup is profit as a share of cost: (price − cost) ÷ cost. Margin is profit as a share of price: (price − cost) ÷ price. A $40 item sold for $60 has a 50% markup but only a 33.3% margin.
| Markup | Margin |
|---|---|
| 25% | 20% |
| 50% | 33.3% |
| 100% | 50% |
| 200% | 66.7% |